Custom Built vs. Investment Homes: Understanding the Differences

Custom Built vs. Investment Homes: Understanding the Differences

When diving into the world of home construction, it's crucial to understand the different types of homes you can build. Two popular options are custom built homes and investment homes. Each serves a unique purpose and comes with its own set of benefits and considerations. This blog will help you navigate the differences between these two types of homes, so you can make an informed decision that best suits your needs and goals. 


Custom Built Homes 

Definition: Custom built homes are personalized residences designed and constructed to meet the specific needs, preferences, and lifestyles of the homeowner. 

Key Features: 

  • Personalization: Every aspect of a custom built home, from the floor plan to the finishes, is tailored to the homeowner's specifications. 
  • Unique Design: Custom homes often feature unique architectural designs, layouts, and features that reflect the homeowner's tastes and preferences. 
  • Quality Materials: Builders typically use high-quality materials and craftsmanship to create a durable, aesthetically pleasing home. 
  • Long-Term Residence: Custom built homes are usually intended for long-term personal use, offering a perfect fit for the homeowner's current and future needs. 

Benefits: 

  • Full Control: Homeowners have complete control over the design and construction process, ensuring the final product matches their vision. 
  • Personal Satisfaction: Living in a home that is uniquely yours can provide a high level of personal satisfaction and comfort. 
  • Higher Value: Custom homes often have higher resale values due to their unique features and quality construction. 

Considerations: 

  • Higher Costs: Custom built homes can be more expensive due to personalized designs, high-quality materials, and detailed craftsmanship. 
  • Longer Timeline: The design and construction process can take longer than standard homes, requiring careful planning and patience. 
  • Complex Process: Building a custom home involves coordinating with architects, builders, and designers, which can be complex and time-consuming. 

Investment Homes 

Definition: Investment homes are properties purchased or constructed primarily to generate rental income or for resale at a profit. 

Key Features: 

  • Standard Design: Investment homes often feature standardized designs and layouts that appeal to a broad market of potential renters or buyers. 
  • Cost Efficiency: Builders focus on cost-effective construction methods and materials to maximize return on investment. 
  • Market Appeal: These homes are designed to attract a wide range of tenants or buyers, often incorporating popular design trends and practical features. 
  • Income Generation: The primary goal is to generate rental income or capital gains through resale. 

Benefits: 

  • Income Potential: Investment homes can provide a steady stream of rental income or significant profits from resale. 
  • Market Flexibility: Standardized designs make it easier to attract a broad range of potential tenants or buyers. 
  • Portfolio Diversification: Real estate investments can diversify an investment portfolio, reducing overall risk and increasing potential returns. 

Considerations: 

  • Less Personalization: Investment homes are built to appeal to the mass market, offering limited customization options. 
  • Market Dependent: The success of an investment home depends on market conditions, location, and demand. 
  • Maintenance and Management: Managing rental properties requires ongoing maintenance and dealing with tenants, which can be time-consuming and require additional resources. 

Which One is Right for You? 

Custom Built Homes: If you’re looking for a long-term residence tailored to your specific needs and preferences, a custom built home is the way to go. It offers the opportunity to create a unique living space that provides comfort and satisfaction. 

Investment Homes: If your goal is to generate income and build wealth through real estate, investment homes are an excellent choice. They offer the potential for rental income and capital gains, making them a valuable addition to your investment portfolio. 


At OB Construction, we specialize in both custom built homes and investment properties. Whether you’re looking to create your dream home or maximize your investment potential, our experienced team is here to guide you through the process. Contact us today to learn how we can help turn your vision into reality.